Ironhack Capstone · Case Study

TravelFlow AI

AI-powered business travel planning for startups and SMEs.

Developed as my final Ironhack capstone project to explore how AI could simplify business travel planning — helping teams move from a travel request to an approval-ready proposal in minutes.

travelflow-ironhack.lovable.app
TravelFlow AI landing page preview
01 — The Challenge

Business travel is stitched together by hand.

For smaller companies, planning a trip means jumping between booking sites, spreadsheets, approval chains and policy PDFs. Four recurring pain points shaped the brief.

Multiple booking platforms

Flights, hotels and ground transport scattered across half a dozen tabs.

Budget uncertainty

Finance only sees the numbers after the trip has already been booked.

Travel policy compliance

Company travel rules live in PDFs no one opens at the moment of booking.

Manual approval processes

Requests bounce through email and chat before anything gets confirmed.

02 — The Idea

One AI workflow, from request to approval.

TravelFlow AI explores how AI can collapse the messy steps of business travel into a single, guided flow.

Instead of juggling tabs, teams describe the trip in plain language. The system pulls together flight and hotel options, checks them against budget and policy, and hands finance an approval-ready proposal.

From request to approval-ready proposal — in minutes, not days.

03 — The Solution

Product concept meets a full growth system.

TravelFlow AI is my final Ironhack project — the exploration of an AI product together with the marketing ecosystem that would take it to market.

I designed the product concept, then wrapped it in a full growth system: persona, positioning, channels, CRM, analytics and automation.

At a glance
Role
Product & Growth
Scope
MVP + Marketing System
Format
Ironhack Capstone
Focus
AI · CRM · Analytics
04 — Key Features

What TravelFlow AI does.

Six capabilities that turn a scattered planning process into a single guided flow.

Flight recommendations

AI-curated flight options tailored to the trip brief.

Hotel recommendations

Planned

Smart hotel suggestions aligned with location, budget and policy.

Budget checks

Every proposal validated against the trip and team budget.

Travel policy alignment

Company travel rules applied automatically to each option.

Approval-ready proposals

Proposals arrive formatted for a single click of approval.

AI-assisted recommendations

From free-text request to a structured travel proposal in minutes.

05 — Growth System

Building the ecosystem around the MVP.

The project extends well beyond the product — a complete acquisition, conversion and measurement layer.

Acquisition
Live website
Persona strategy
SEO & GEO
Paid media planning
Conversion
Lead magnet
HubSpot CRM
Email nurture
Measurement & Ops
GA4
Google Tag Manager
Dashboard reporting
Make.com automation
06 — Technology Stack

The tools behind the build.

A modern AI + growth stack, chosen to move quickly from concept to a measurable system.

Website
Lovable
Automation
Make.com
CRM
HubSpot
Analytics
GA4Google Tag Manager
AI
OpenAIGoogle AI StudioGemini
08 — Key Learnings

What the project reinforced.

Product, marketing, CRM, analytics, automation and AI only work when they operate as one measurable growth system.

TravelFlow AI reinforced how much value lives in the connections between those layers — the whole is worth far more than any single piece on its own.