Lovehoney US Inbound Marketing Strategy
A strategic inbound marketing case study developed during my Ironhack Digital Marketing Bootcamp.
Exploring how a data-driven inbound strategy could strengthen Lovehoney's growth in the US market — through SEO, content, affiliate partnerships, CRM and customer education.
The brief, at a glance.
Winning attention in a crowded US category.
Design an inbound strategy that grows visibility, acquisition and long-term engagement in the competitive US sexual wellness market.
Research first, then plan the system.
I built the strategy end-to-end — starting with the market and the customer, then designing the channels, journeys and measurement layer around them.
Market research
Sizing the US opportunity and understanding the category.
Customer personas
Grounding the strategy in real audience needs, not assumptions.
SEO & content strategy
Topic clusters and demand capture built for organic growth.
Affiliate & partnerships
Identifying high-fit publishers, creators and communities.
CRM & lifecycle
Nurture, retention and reactivation journeys mapped end-to-end.
KPI framework
Clear metrics per channel, tied to acquisition and LTV.
90-day roadmap
A prioritised rollout plan sequenced for early wins.
From research to execution planning.
The final output is a set of connected deliverables that cover the entire strategic planning process — not a single document in isolation.
Inbound marketing strategy
The full strategic document.
Market & competitor analysis
Landscape, positioning and whitespace.
Customer personas
Behavioural and needs-based segments.
SEO & content recommendations
Priority topics, formats and structure.
Affiliate & partnership strategy
Partner archetypes and outreach plan.
CRM & lifecycle plan
Journeys, triggers and nurture flows.
90-day implementation roadmap
Sequenced actions and owners.
KPI & measurement framework
Channel KPIs, north-star metrics and reporting.
What the project put to work.
This page is the summary.
Dive into the complete strategy
Market research, SWOT, personas, SEO recommendations, partnership strategy, implementation roadmap and supporting documentation.
What the project reinforced.
Strong marketing strategies start with customer insight, not channel assumptions.
Combining research, SEO, content, CRM, partnerships and measurement into one connected system taught me to design measurable growth engines — not isolated campaigns.